Talk to the right people. 

With a targeted audience and objective, strategic communication places your issue at the front of the right people's minds. We can help you identify influential partners and champions, choose the best medium (or media) for reaching them, and frame your message in a way that drives positive action.

A strategic communications plan complements your government relations efforts by creating an optimal “landing pad” for your message. It makes key decision-makers receptive to your ideas before you ever meet face-to-face. Parlance can help you identify your target audience based on our extensive knowledge of political dynamics and our continuously growing government, media, and industry relationships. Then we can determine which channels of communication to use to reach them.

Timing is an often overlooked component of communications planning. Do you want to hold a press conference or a legislative breakfast? Maybe you want to honor a public figure, launch a social media campaign, or place an op-ed. These activities can be highly effective in garnering support for your campaign, but they can lose their value if not scheduled appropriately. Parlance will create the best timeline for success, based on the legislative calendar, current events, and your own internal processes, giving you the biggest “bang” for your communications buck.

Remember: To be successful you don’t have to change everyone’s mind; you have to change the right people’s minds. Parlance is here to help you do just that.

Services

• Identification of target audience

• Campaign planning across any combination of media

• Press conference planning

• Legislative event planning

• Constituent engagement planning